in ,

Roku Makes Its Own TVs Now, Priced From $119 to Over $1,000

Starting today, only at Best Buy, Roku’s 11 distinct TV models will be sold.

Now, it’s possible to get a TV produced exclusively by Roku. At CES in January, the Roku Pick and Plus series televisions were unveiled, and they are now available. There are a total of 11 Roku TVs available, which span two separate ranges and include screens that from 24 to 75 inches. Costs range from $119 to more than $1,000. Now, the only places to purchase these new Roku models are Best Buy retail locations or online at

The entry-level Roku Select line includes both HD and 4K versions. The HD versions come with Roku Voice remotes, while the 4K sets come with an enhanced version that adds connected headphones for private listening and a lost remote finder, a feature that was previously available only on the Voice Remote Pro. The simple remotes seen on competing entry-level Roku TVs like the TCL 4-series are better than the ones on both remotes.

Roku’s first push into TV production is with these TVs. In the past, Roku had been willing to closely collaborate with its partners to market TVs bearing the Roku brand. These TVs come in a variety of sizes and picture improvements from brands including TCL, Hisense, Sharp, and others. These collaborations, according to Roku, won’t end.

According to a press release from Roku in January, “These Roku-branded Televisions will not only complement the current array of partner-branded Roku TV models, but also allow us to enable future smart TV breakthroughs.” Mustafa Ozgen, the company’s president of devices.

For the time being, Amazon, Walmart, Target, and other retailers will not be able to purchase Roku’s new products since the company has partnered with Best Buy to sell them exclusively. When Amazon introduced its own-brand Televisions in 2021, it took a similar course of action. While Fire TVs from other partners were sold at various retail locations, the Fire TV Omni and Fire TV 4 series were initially only available at Best Buy and on Amazon.

Expect top-notch image quality but don’t hold your breath because it appears that Roku won’t be pushing its Televisions’ technical capabilities. While local dimming and QLED are features of the Select series Televisions that may aid improve image quality, the firm has not provided many additional specifics regarding these picture-improving extras, such as how many zones there are precisely.

The most cutting-edge Roku-branded TV currently on the market and CNET’s selection for the best TV for the money is the TCL 6-series Roku TV. The most recent model has a native 120Hz refresh rate, mini-LED technology with up to 448 local dimming zones, and gaming-friendly features including a 4K/120Hz input. But, the cost is greater than the new Roku-branded Televisions, with a 65-inch model costing $1,000.